The more you know about your consumers, the better you can serve them. It is for this reason that knowing how to conduct an interview with clients effectively can bring you excellent results.
Digital marketing has optimized some concepts and adapted many of its strategies to achieve better results.
Accompanying the digital transformation , it gave other directions to traditional marketing in which the consumer is given priority using new channels to get to where they are.
All this in a less invasive but very persuasive way , where the client, or future client, feels cared for and listened to.
The success of this entire strategy would not be possible if the business did not know enough about its ideal client, or buyer person , and it is at this moment that interviewing them is essential, since the concept goes far beyond the known target audience .
It is due to the importance of surveying consumers , that we decided to create this post. We will give you 6 recommendations that will allow you to discover how to interview your clients to obtain really useful information.
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6 tips for interviewing clients effectively
It is important that you know your client well at all times, however, there are times when you will often need to know more about them.
Before creating your business plan, it is essential to do a market study . It is necessary to survey some consumers who will better guide your decisions.
When launching a new product or making a major change , it is also useful to understand your customer better so that your actions have a greater chance of success.
Regardless of the objectives you have for interviewing your clients, it is necessary to consider some recommendations:
1. Prepare your questionnaire
Before starting to prepare your questionnaire you must take into account what your objectives are . Based on them you must create it, you must know the answers that will give you a better orientation.
Avoid questions with yes or no answers. You need to vietnam phone number look for foundations and/or arguments , therefore, these types of simple answers will not be useful to you.
Ask questions that start with how, where, when, why, etc. You can also start phrases like tell me, explain to me, among others. In this way you invite the interviewee to expand and give you more details.
It looks simple, but watch out! You should not ask questions that condition their answers. Remember that the client is there for you to learn from him and not for him to get a better brand image .
2. Define where you are going to interview your client
In some cases it may be easy to do a face-to- face interview to get the information you need. However, it is not always possible.
In that case, don’t worry, an online interview can be much more feasible and can bring you the same results, as long as you do it with a webcam. Since this way you can also analyze their physical language.
As much easier as an online interview is, many of your clients may be hesitant about the idea.
To facilitate their collaboration, it is important that you explain the reason for the interview. Knowing that in the long term it will be to improve the service or the product or that you will better serve their needs, they will be more inclined to help you.
3. Convey confidence to the client
It is important that the client feels confident to give his true and realistic opinion —regardless of whether it is positive or negative—, after all, it is what will provide the necessary effectiveness to your strategy.
Starting the interview as a casual conversation is essential to convey the necessary confidence. You can talk about general topics before starting the interview itself.
