Comfort is a risk, too much good is bad and in the rest you can be remarkable or invisible. Learn about the main lessons that Seth Godin brings in his book “Purple Cow”. Imagine if you find a purple cow grazing while traveling on vacation. What would you do? First of all, I imagine you would call a psychoanalyst, right? Jokes aside, I think you would then grab your smartphone and post photos on social media. did i guess? Seth Godin, one of the most influential marketing professionals, shows in ” Purple Cow: Transform your business by being remarkable ” that to be remarkable, you need to adhere to the meaning of “purple cow.” But, what is this concept about and how to apply it in your company?
What is a Purple Cow?
If you always do the basics in your professional career or produce. Something common, you will certainly be seen as one of. The countless “Brown cows” that exist in the corporate world. That is, you will not make people want to talk about you on linkedin. Or indicate your product to buy email leads their friends on facebook or instagram. The purple cow, for godin, represents a new p in the marketing mix. That, in a postmodern world, takes on a different definition. Not only professionals in this area should be promoters, but all people — both. In business and in careers — if what they want is to conquer space. For the author, the attributes of the product are in what. Comes to be the heart of marketing.
But How to Be Noticed in a World Where Everything Seems to Have Already Been Created?
It is not rational to compete with market giants, but that does not prevent you from being notable in your segment, for a specific niche of people, attracting them at the ideal time and in the right way. The old formula, which involves creating common products, safely, and combining them with excellent marketing, doesn’t work anymore. That’s because we are too busy to pay attention to the commercials and desperate to CG Leads find good ways to solve our problems: Before Industrial TV After Industrial TVaverage products remarkable products mass advertising for innovators little changes big changes long cycles small cycles6 lessons from the book “Purple Cow”.