The advertising cabinet is very similar in structure to the similar Google Ads cabinet. Advertising on Facebook and Instagram will be configure from one Facebook advertising account. This happens according to the same algorithms with identical rules and features of work. Therefore, everything that we will talk about advertising on Facebook applies equally to Instagram.
At the campaign level , only the goals of the advertising campaign are select, if necessary, the budget, the duration of the campaign, and the cost limit are set.
All targeting settings happen at the ad group level
audience parameters; placements – places where ads will be shown; optimization methods; advertising schedule budget; expiration date – if it was not set at the campaign level.
At the ad level , creatives are add – photo or video, text. As well as a link to the landing page, if we are talking about advertising in order to get traffic to the site.
Here, the settings of target advertising Bulgaria Email List are radically different from contextual ones. The first thing you need to specify is the place of residence. You can select one country or several, individual cities or even a radius around a specific place. Next, age, gender and language are set.
At the stage of setting up detaile targeting, you can already set a lot of parameters
Facebook targeting settings
If you’re advertising a steak restaurant, you can easily exclude vegans from your targeting.
In addition to the so-called “cold targeting”, you can use individualize audiences. They are generate bse on site visitors, customer lists, people who interactd with your page, etc.
The most popular goal in Facebook target ads is traffic. But besides it, there are others that are no less effective for various tasks.
- Awareness (brand awareness and reach) . Allows you to show ads to as many people or a specific group of people as many times as possible.
- Involvement . Use to promote an existing publication in order to get maximum coverage and engagement: likes, comments, reposts.
- Application settings . The name says it all – this ad target is aime at advertising the app.
- Video views . Allows you to get the maximum number of video views. Well suite for the first phase of a new product launch.