Be it Google, Facebook, Instagram or offline media such as television, radio or the written press, we tell you what the variables are to start investing in advertising. When a prospect arrives at an agency, one of his first questions is: how much should he spend on advertising? And the answer is not always so simple. In fact, we will say that it depends on multiple factors . Objectives. The more ambitious your goals, the higher the recommended ad spend to achieve them. Be careful, an objective should not be “sell more” , but something more specific such as “position me as the number 1 restaurant in a certain area” or “an increase in sales of 34% throughout the quarter”.Time of achievement of the objectives.
How Much to Invest in Facebook Ads?
When we talk about Facebook Ads, we also refer to Instagram, because its Ad Manager allows us to control advertising on both platforms. Unlike Google, Facebook Ads does have a daily minimum of one dollar per advertising campaign. Another difference is that Facebook is a social network, where you must search for your prospects. On Google, people search for you. That means that, unless you know your niche perfectly and know how to Canada business email list target it precisely by segmenting your campaigns, you will probably want to give the search engine more budget. Let’s imagine that you distribute a course, whose price is 100 dollars. To maintain profitability, you can’t spend more than $50 for each sign-up and you want to sell a total of 30, so you’ll need to invest $1,500, with an expected profit of twice that.
How Much to Invest in Traditional Media?
When we talk about traditional media we refer to the mass media, such as television, radio or the written press. You may be wondering why to invest in these media, that is, it is very clear that the behavior of our consumers has evolved and been part of an online community is the same as existing today. However, formulating an offline marketing strategy in an CG Leads increasingly Internet-connected world is the real key to marketing success. According to Ipsos Media, today 87% of people watch TV with a device in their hands. This can be your cell phone, a tablet, or your laptop. And that is a key moment to capture the attention of the viewers.