History of Blogs: How the Evolution of Blogs Can Impact Your Business

We decided to show you the history of blogs and how this evolution can directly impact your business. Did it make you curious? Don’t stop joining us! It’s funny that many people still haven’t bought into the idea that blogs can be corporate. And it even makes some sense. Because for a long time they were a communication tool between people, and not brands, like a kind of diary. However, it is important to understand the changes that have occurred in this channel and its platforms, as they say a lot about the future of Digital Marketing and Content Marketing. That is why we will now work with a time machine and with two different perspectives: one with a look at the past and how we got here.

The First Blogs

Coincidence or not, the first internet blog was created by a Brazilian. In 1984, the MIT Media Lab scientist, Claudio Pinhanez, created a site called “Open Diary” – and which explains many things about our current perception regarding this channel – with the aim of telling a little about his life. Thus, the hospital mailing list content of the blog was his travels, movies… in short, things that he considered relevant, turning that page into a place where he could express his opinions and document his life. In the same year, Links.net emerged, created by an American student named Justin Hall, who basically fulfilled the same role: to talk about things that interested him, about the most varied subjects. From HTML tips to songs and dating advice. From then on, people began to do the same.

Blogs: Diaries of Many Teenagers

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After that, in the early 2000s, with the popularization of the internet, especially among young people, blogging became a real craze. As social networks were not so popular yet – MySpace was only created in 2003, Orkut in 2004, and Twitter in 2006 – people used the blog to tell others a little about their life. Especially in Brazil, a phenomenon invaded the network: photologs, or flog ones. They were blogs that functioned as personal pages, highly CG Leads customizable, especially for the time. And the goal was to function as an online diary where people shared photos, texts, music… in short, everything they wanted. The world against blogs. Then people began to use blogs for other, much more professional purposes: writing about specific topics, the routine of their area of ​​activity.

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