Google Tools for Marketing: Understand How the Resources of the World’s Largest Search Engine Can Help Your Routine!

Discover 7 useful (and free) tools from Google to optimize your company’s marketing routine and get incredible results. We have to admit that Google tools for marketing offer exceptional quality, often at no cost to users. In addition to the web search engine, responsible for bringing a considerable volume of traffic to websites and blogs through keywords — even more so if you have an SEO strategy —, the company offers a series of other very useful resources, especially for digital marketing professionals. For this reason, we have separated 7 of the best Google services that you need to know and learn to use. Accompany me!SEO EbookComplete guide to reach the first position of Google!SelectSelect

1.Google Search Console

Google Search Console brings together various tools so that we can understand how the situation of our sites or blogs is with Google. It is essential for those who develop SEO strategies because it indicates if Google is mapping their pages correctly or if there is any problem that could harm their search positioning. Additionally, in the Search Analytics feature, it offers a number of important metrics, including Performance of specific keywords; What are the real estate agent email address search terms that generate the most traffic; Backlinks, that is, which sites are placing links to yours; Problems such as errors that prevent Google from crawling your site, broken links, among others. This is valuable information that will surely help you optimize your pages and follow the evolution of your results with SEO practices. 

2.Google Trends Another

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essential tool for an SEO strategy, Google Trends allows you to visualize the popularity of search terms over time, according to the country and its sub-regions. It is also possible to compare keywords to find out which ones are the most searched for, to know which topics are high at the moment and to discover related queries. Google Trends is excellent for making better decisions about the choice of keywords for your content and for understanding the CG Leads occurrence of seasonality —peaks of interest in certain terms during certain periods of the year—, such as the search for “gym”, more intense during the months of December and January. 3. Keyword PlannerGoogle Keyword Planner is part of AdWords.

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