Get More Orders For Your Business With Ringostat And Boost Your Sales

The site should be conveniently structured and fast to load. This ensures a long-term user interaction with the site and improves conversion. But in addition to page load speed, it is important to pay attention to several aspects.

1. Correct redirects. Have you changed the site engine, changed the brand name, the product has ended, and its pages have become inaccessible? Make sure that in such cases the user will not lose you. When clicking on the old link, the client should get to the current addresses. The message “Error 404. Page not found” will definitely not improve the conversion.
2. SSL certificates . SSL is a website digital signature that, among other things, allows users to encrypt any personal information. The absence of a certificate affects the trust of both users and search engines. Without it, it is impossible to ensure the security of transactions and the transfer of personal data.

Take Care Of The Technical Side

1. Simplicity of the payment process. No one wants to fill out 10 fields on a form to order a photo frame. Avoid too many fields in relevant forms. Or, so that the conversion does not suffer, mark the required fields with asterisks.

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1. Study the consumer habits of your customers at each stage of site optimization. Consider their behavior.
2. Pay attention to KPIs and other indicators that affect conversion rate:
3. Carefully choose the services that you connect to the site.
4. Collect reviews. This will improve the understanding of your audience.
5. Approach optimization in a complex way – changing the color theme or one banner will not solve problems globally.
6. Increasing conversion is also automation of work with clients. The ability to contact you through different channels, mailing lists will help you not to miss a single user.