Why it is effective: the strengths of housing are immediately serve, which also emphasizes the visual.
This listing from Zephyr Real Estate lists all the specifications of a. San Francisco home and includes a photo of the room in good light. Plus, in the description, which evokes emotions. The ad mentions breathtaking views, private access to the roof and other points that justify the high cost of such housing.
Why It Works: Celebrity Involvement.
Print ads from Corcoran
Corcoran’s “Live Who You Are” campaign feature high-quality celebrity prints. They were specially filmed in a cozy home environment. Corcoran promises to transform any home into the home of your dreams.
In the photo above – designers known in the Cyprus Email List west. And the pictures themselves were taken by a world-famous photographer – Anna-Lou Leibovitz, about whom there is even an article on Wikipedia. The participation of such people makes it clear that the new home of Corcoran clients will also be refine and thoughtful. The campaign had its own hashtag – #livewhoyouare – so people could share their opinions.
A Clear Hit In The Needs Of The Target Audience
Why it is effective:
This ad appeals to millennial homebuyers who want to make the buying process as easy as possible. Advertising promises that buyers will be accompanie at every step – from the choice of housing and a tour of homes to purchase.
The front quote reassures the reader that working with Flyhomes simplifies the home buying process. “We looked at 40 homes and didn’t have to call a single person,” buyers say. But in our reality, the process of buying an apartment is closely related to calls, so most developers use call tracking . It helps to understand which ads bring calls.