KPIs are essential for any online business. This is because they show exactly which of your goals are bringing results and show the real value of your investments. Discover the main KPIs of a virtual store and apply them to yours right now! We know that the success of a virtual store does not only depend on good products or a good user shopping experience. Actually, it goes much further: those who know how to choose their KPIs well and interpret them for better decision-making are always ahead. The great advantage of e-commerce is that we can measure everything and mainly, understand what is working and what is not. But it is also necessary to be careful not to exaggerate and try to measure everything and end up not measuring anything.
Which Kpi to Choose?
KPI, in English Key Performance Indicator, means key performance indicator in Spanish. These indicators are what will guide the day in the virtual store for choosing good KPIs, which will depend a lot on your business and objective. It all starts with good planning and goal. First, define where you are and where you want to go and then determine what to measure. Do Bulgarian email you want a good KPI definition example? A virtual store has just been launched and is still unknown to the public. Your main objective, in the beginning, is to drive traffic to the store, because without traffic there is no conversion. So the main KPI at that start will be website traffic. However, nothing prevents the same virtual store from having secondary KPIs such as the conversion rate.
Don’t Worry: the Conversion Rate, Over Time, Will Surely Be Your Main Kpi.
Strategy objectives defined? Now is the time to understand what the main indicators are, what each of them means and how to measure them. Let’s go? store traffic. Measuring the traffic of your virtual store is essential to understand if we are attracting potential buyers, then it will take considerable effort to bring access to the website. Unfortunately, just getting your store up and running isn’t enough. There are several ways to drive traffic to your store and have no doubt, investing in digital marketing strategies will be essential for the CG Leads success of your e-commerce. Within Google Analytics, this metric is called “Sessions”.It is possible to make comparisons and analyze previous periods, in this way you will have a clearer vision of the moment in which the store was most visited, thus being able to correct strategy errors and even repeat actions that worked in the past.