Lead generation is getting contact information from site or page visitors, with whom you can later establish contact and work, gradually moving up the sales funnel. Lead generation in a broad sense is the process of attracting potential buyers.
Where to look for leads? Let’s see what channels they come from.
- SEO. If the site is well ranked by search engines, the user will see it on the first page of the search results.
- SMM. Potential buyers spend a lot of time on social media. You can attract leads with the help of content, communication, unobtrusive product presentation and placement of an advertising lead form.
Lead Acquisition Channels
- Contextual advertising is visible to those users who are already interested, looking for a particular product. Or those who visit other sites of similar subjects. They see ads and go to the landing page, where they are “intercepted”.
- Targeted advertising . Showing ads to a strictly defined circle of potential buyers allows you to exclude non-target audience.
- Retargeting. The channel helps to return Ecuador Email List the “lost” lead after the initial interaction. Leaving the site or landing page, the user sees an advertisement for the viewed product for some time.
- Messengers . The study shows that 80-90% of subscribers read notifications in messengers – this is several times higher than emails.
- Email marketing. Sending letters is still a channel for attracting and warming up leads.
- Content marketing. Blogging, posting expert publications is also a way to get contacts. For example, a user leaves a phone or email in a special form, and in return receives a useful lead magnet.
What tools can help you generate leads
- Mobile app. The application may ask for an e-mail or phone number during registration. During use, collect additional user data.
- Offline channels: filling out questionnaires, issuing bonus cards, placing QR codes to go to websites and landing pages.
- Meetings, presentations, conferences. Visitors to themed events are always warm leads.
According to the study , most of the leads are attracted through the channels of e-mail marketing, SEO-optimization and SMM.
Lead generation tools can be called services that motivate users to leave contact information.
Chatbot
Launching a chatbot allows you to automate the process of attracting and warming up leads. The bot can provide information depending on the request, solve problems, answer questions. And at the same time, get the user’s contacts using buttons or fields to fill out.
