Currently the marketing trends that bet on mass communication are running out of effects. And that is because there are more and more platforms that we have at our disposal to communicate directly with other users. And that is precisely what the audience wants… to talk! That is why conversational marketing has arrived. And it has done so to impose a new dynamic in the way of making content. You want to know more? I know yes, so… Join me to explore conversational marketing! Conversational marketing is precisely about satisfying your consumer in an immediate, personal, receptive. Useful and human way. Laura martinez morela what is conversational marketing? In conversational marketing. The brand proceeds to apply very precise and individual communication strategies. In this sense, the interaction will be given by a real, unique, and personal conversation with each user.
Assures that conversational
For her part, the marketing expert and editor of hubspot, laura martinez morela. Marketing is defined by: “the connection with the users and the accessibility that you Kazakhstan Phone Number List offer them. Conversational marketing is precisely about satisfying your consumer in an immediate, personal, receptive, useful and human way .” this is based on the premise of understanding the audience as a group of users. Each with different characteristics and very precise needs. As opposed to interpreting them as a mass, as has been commonly done in the history of marketing. But why this? Today there are more and more options that users have to interact.
In his conversational marketing
Social networks have fostered a context where everyone has a story to tell. Something to contribute and the growing need to be heard. Manuel xirau, from CG Leads forbes magazine, article, specified the following statement: “if over time you change the way you communicate with others, why not change the way others can communicate with your company?” and that is precisely what this trend consists of. Adapting communication to new methods. In this way, conversational marketing satisfies the tendency towards the particular, the authentic and the personal. Being a point in favor for brands that want to gain greater recognition. Betting on a more personified experience that has greater possibilities of connecting with the audience.