Content Marketing is an excellent strategy for those who want to increase profits without having to make exorbitant investments. Now understand all about the strategy and how it can benefit your accounting office. Content Marketing is, with good reason, one of the main customer acquisition and retention strategies in different markets. And it makes perfect sense to think about how content can transform a digital business, with creativity and the use of various state-of-the-art tools. But what about the more traditional areas, which are seen as essential for society, such as accounting? There is no company that does not need accounting services to keep the business healthy and away from tax problems. Could it be that for this reason, would it be a waste to invest in content?
How a Content Marketing Strategy Works
The 1st step to understanding how content marketing can. Be useful for your accounting office is to know how it operates. When we say that content marketing is a strategy. We are not creating a discourse to overvalue its ability to bring results. It is literally a business strategy designed to attract strangers. And cultivate their interest until they become promoters. Of the real estate industry email list brand. It seems too good to be true, doesn’t it? Well, it is! The great “Secret” of content marketing is based. On 2 important concepts: people customer journey. The person is a representation of the ideal client. Based on searches and not on hunchs. In the customer’s journey. All the steps a person takes are represented, from the initial. Interest until after making the purchase. This makes it easier to produce the right content. For the right people at the right time.
Discovery and Interest
The 1st phase of the funnel is when the person seeks to understand exactly what the problem is that they are facing. It is like a patient who knows how to describe the symptoms he is feeling but needs a doctor to discover what the disease is and treat it. Naturally, at this stage, it is forbidden to CG Leads talk about your product, since the person is not interested or ready to buy. This only wants to solve doubts and better understand some concepts. Bet on simple, introductory topics of interest to the person, such as: why cash flow is essential for a business; essential accounting laws and regulations for every entrepreneur; specifications on electronic payment receipts; and many others.