The call order form is a small window that is located on the site page or appears after a while. A user interested in a consultation can enter a phone number and wait for a call from the manager.
How to evaluate the quality of leads
All data obtained during the marketing campaign is evaluated and classified . This is necessary in order to highlight high-quality leads – potential buyers who are ready to make a deal.
To conduct a full-fledged analysis, it is desirable to Estonia Email List use data from all the services listed below.
Call tracking is a tool that determines the advertising source of the call. And the quality of leads received over the phone can be assessed by listening to audio recordings of conversations . This makes it clear who the advertisement brings: potential customers or those who are simply interested in the product, but do not buy anything.
Call tracking and listening to calls
CRM is a lead management software. It collects data about each visitor to the site or landing page: the acquisition channel and the path through the sales funnel.
CRM allows you to analyze the results of advertising depending on the quality of leads received from different sources. So, if the bulk of site visitors do not reach the sale, then the quality of leads from a particular advertising channel is low.
Using Google Analytics, you can study the behavior of website visitors: pages viewed, time, interest in certain products. So you can compare the effectiveness of different lead generation channels, see the most popular points of interaction: watching a video, downloading a book, filling out a questionnaire. And apply different lead retention methods.