While it is true that email marketing is one of the tools that generate the highest conversion rates in the digital world, it is also one of the most underutilized or misused channels by companies. Doing email marketing is much more than capturing customer emails to “bombard” them with commercial […]
C Level Executive List
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One of the most effective customer acquisition strategies. In content marketing is the creation of a corporate blog. This strategy, in addition to not requiring a large investment. Is easy to execute thanks to cms or content management systems. Cms includes all (or almost all) the tools that a content […]
In the business world, blog is a medium used by companies looking for different ways to stand out in the market. This strategy allows you to create a consistent online presence, position yourself in search engines to be easily found, attract visitors and potential customers, and much more. So that […]
Over the years, there have been many great companies that have felt the pain of their decision not to market their company or their brand. This has meant that in some cases companies have had to close their doors and other large companies have had to make a 180-degree turn […]
Since the Internet is part of people’s daily lives, the presence of companies in the digital world has become fundamental. Many business owners have resisted going online as their physical sales and brand recognition do not require it. The reality is that the internet can make your business grow a […]
One of the biggest challenges when developing a digital marketing campaign is being able to efficiently measure its success, and even more so when conversion goals are set. The conversion pixel is an essential element to follow up on our target audience within any digital marketing campaign since it will […]
A good call on social networks can be the difference between a network conversion, user engagement and good results for your brand. Learn how to create an ideal call for the main social networks! Social networks are one of the greatest promises for those who work with digital marketing, but it […]
We all know how annoying it can be to get calls from companies trying to sell us products we don’t need. In fact, most of the time at the insistence of companies, we end up very upset about wasting time and do not buy anything. Do you want to know […]
Sensory Marketing is basically a way to create empathy between a product and a customer from the senses, such as visual, auditory, olfactory, etc. Keep reading to understand more about the subject! sensory marketing. Marketing is based on the idea that human beings are impressionable. The problem is that this […]
India is the second most populous and connected country in the world. It only loses to China. However, its technology is growing rapidly, being one of the countries with the most startups and innovations. In this context, there is an important look from companies for what this country has to […]
Learn the secrets to Nintendo’s success and how the company innovated with Marketing. There’s an internet meme that says Nintendo has been doomed since 1889. That’s the year the company was founded when it was still making card games. The joke arose due to the innumerable forecasts that appear regularly, […]
The prognosis is as follows: the virtual world will expand, increasingly, integrating with the real world and thus creating a third reality called: remote reality, which is nothing more than the synchronization of the two worlds. It’s like being in Uruguay and driving a car by remote control in Spain, […]
The largest professional social network in the world launches LinkedIn Learning, a tool with a large number of totally free courses, created to perfect professional skills. Professional and personal development is one of the main objectives for those who want to achieve better positions and opportunities in the market, which […]
A great challenge for e-commerce is to increase conversion and decrease shopping basket abandonment, generating more sales. Understand how to do it through 14 valuable tips! Do you have a virtual store that receives a good number of visits, but you still find it difficult to make sales? Looking at […]
Simon Sinek is a reference for entrepreneurs around the world, inspiring leaders to focus on the purpose of their companies and their lives. Sinek has already written several books and is the originator of the concept of the Golden Circle. Understand more! ted talks business. Digital Marketing actions require a […]
Few terms have been as popular in the technology world as cloud computing. Nowadays, it seems that everything happens in the “cloud”. what types of hosting exist. Those who do not know what it is, seek to know more about the subject, those who know, seek ways to implement it […]
In the past, in the offline world there was no exact way to measure the results obtained after an advertising campaign or a business disclosure action. For example, it was very difficult to measure the number of people you could reach with a billboard on the main avenue of your […]
Oh Marketing! Difficult to know what would be of the companies if they were not the marketing tools. Talking about marketing is essential for organizations to better understand what this business area is about. Through marketing resources, it is possible to bring brands and customers closer. Thus, it is essential […]
We decided to show you the history of blogs and how this evolution can directly impact your business. Did it make you curious? Don’t stop joining us! It’s funny that many people still haven’t bought into the idea that blogs can be corporate. And it even makes some sense. Because […]
Increasingly, Instagram has stopped being just an application to share photos and videos to become a business tool. Therefore, do not miss this post to find out how to earn money on this social network! October 6, 2010. It was a Wednesday like any other when they launched a new […]
Growth Hacking is a very feared term but, at the same time, it arouses the curiosity of companies from various sectors, and in marketing, it would be no different. Understand how Growth Hacking works in marketing teams. Chances are good that, even without knowing exactly what it means, you’ve already […]
Establishing good internal communication is one of the biggest challenges for business organizations. In addition to reconciling the ways of being of different professionals, everyone must be hooked on the purposes and missions of the company. internal communication when we talk about communication and marketing actions, the first target audience […]
The media plan is a tool to organize the communication actions of a company with its potential consumers, whether they are buyer personas or target audiences. holistic marketingVehicular accurate campaigns has become an increasingly complex task. Good results do not depend only on being on all platforms, in a broad […]
That Content Marketing is a reality, we all know that. In the end, according to the 2017 Content Trends survey, almost 60% of companies intend to adopt this strategy. The curious fact is that this applies to different segments and sizes. Although for different reasons, we have from small merchants […]
There is a lot of talk about this concept today, mainly among Marketing and SEO professionals. Find out why! a search for the word query. There are so many terms, methods and strategies that are now part of the daily life of people who need to search for information today, […]
Keeping up to date in the world of volatile information on the internet is an increasingly difficult task. The news changes at all times and we cannot trust the veracity of the articles published on social networks. In the end, many people take advantage of the innocence of netizens to […]
Social networks give us endless possibilities to carry out an excellent marketing campaign, however, almost all the efforts made are directed to Facebook. What some are discovering is that excellent results can also be obtained in other social networks and one of them is Twitter. Learn all about it and […]
