The blog is an excellent tool to expand the reach of your marketing investment and bring new opportunities. Learn in this post how the blog can help your HEI! More and more Universities are migrating the focus of their traditional campaigns and integrating offline marketing with content marketing to attract students. If traditional marketing no longer works as it used to for the skeptical generation of millennials, what will it be like for the new generation Z that is unaware of a world without the Internet and is also the generation of uncertainties in the job market? For the doubts regarding the future and the skepticism of these young people, the brands that know how to position themselves and are capable of creating empathy with potential customers stand out. Thus, a University that understands well the type of information that its potential student is looking for.
How is the University Market?
In the competitive market of Universities, overcoming the semester campaigns of the largest is a real challenge. Fortunately, Content Marketing enables fairer competition between small and large companies on the Internet. However, this strategy is no longer a novelty. We conducted a Malaysia email database for sale study that showed that 76.5% of Universities in Brazil have already started using it, making the average number of visits to the website 34.4 times greater than those of a teaching institution that does not adopt Content Marketing. This is because, in the digital world, the one that gains more visibility is not the University with the longest tradition or the largest budget, but rather the one that offers the most valuable content to the public.
4 Reasons to Create a Blog for Your Higher Education Institution
With other Universities using the strategy and your public asking for content, you have no reason not to do it. Learn about the advantages that justify the need to incorporate a blog into your digital marketing strategy.1. Increase the visibility of the institution higher education institution will only be able to generate a satisfactory number of leads if it has a good digital CG Leads positioning. After all, visitors are at the very first stage of higher education sales and marketing funnels. Imagine promoting an event for potential students and very few attend. The number of leads won with that event would be null or very low, right?