The obvious plus of the performance is that the customer gets a full-fledged ally. Not just “hands” that will do something, but a partner interested in business development.
At the same time, the company receives an outside view, new ideas, and the opportunity to work with new promotion channels. You can compare this to hiring a new senior employee – and one who has much more than 24 hours in a day.
But the main advantage of the performance is that it helps to look at the situation objectively. Subjective assumptions are replaced by real numbers. And what can be measured can be changed.
From the first communication
Cons of performance marketing
Performance allows you to create accurate starting tasks, create a pool of tools and tactics to achieve the goal. We have the ability to monitor the effectiveness of the implementation, which is important in the advertising field, where it is extremely difficult to give accurate forecasts and guarantees”,
Vadim Lysenko, Head of Sales of Raskrutka agency The main disadvantage of performance marketing is that it is not suitable only for activities with delayed or hard-to-measure results. It is difficult to say what impact, for example, branding has on sales, separately from other activities – therefore, it is unlikely that anyone will do it according to the principles of performance.
Our friends from Elit-Web spoke about the doubts that plague their clients when ordering performance marketing.
