Beacon is the technology that will give you the power to send offers to consumers based on their location here and now. Understand what its true potential is in this post. Imagine that you enter a commercial establishment and your smartphone starts sending you notifications about the promotions and offers of the place. It even looks like they were made especially for you! Well, that is more than possible thanks to beacons. When we talk about the most relevant technological advances, we can say that the personalization of attention, using almost no human interaction and geolocation for marketing, is something valued by the market. For that reason we created this post, to talk about beacons, something that is transforming.
What is a Beacon?
The free translation for the term beacon is “Beacon”, which already. Offers an idea of how this technology works. We can define it as a geolocation device that works in closed environments. Many people call the indoor gps beacon because it manages to locate. Where a person is inside the premises, as well as their. Movements with great precision. Beacons are devices that, when installed on-site. Can identify any mobile device, such as smartphones. They mailing list database use ble ( bluetooth low energy) technology, a type of bluetooth that uses less energy. The name “Beacon” was patented by apple. For this reason, the term ibeacon is also frequently used to refer to this innovation. Mainly when the reference is to the devices that recognize the brand’s smartphones.
How Does the Beacon Work?
In addition to consuming less energy from the device, when compared to common Bluetooth, the beacon emits radio waves, which allows greater penetration into the walls of the establishment. It really is the ideal tool for closed environments. Thus, when the customer enters the premises, we consider the beacon as a signal emitter and the consumer’s smartphone as a receiver. If the customer has the store application installed on his mobile and his CG Leads Bluetooth is enabled, he will be able to receive notifications and other promotional actions from the store. These actions can be the most diverse, from just saving the information that occurred during the connection between the devices.