If you still decide to register Keywords for Yandex, then adhere to the following principles: do not specify more than 20 words; phrases must be relevant to the content of the page and occur in its text; do not use the same keyword in different phrases, this can be done a maximum of two times – split the keys, as in the example below. children’s shoes, sale of children’s shoes, buy children’s shoes, price of children’s shoes. footwear, children’s, buy, price, sale.
As you probably noticed, Descrition and Keywords are not separate tags like, but the values of the name attribute in the tag. While exploring your site, you may notice meta tags with different name values, below we will understand what each of them means.
Such ones perform a function similar to robots.txt – it tells search robots what to do with the content of the site.
Other Meta name attributes
Here you can specify noindex so that search engines do not index the page. Or put down nofollow, so as not to share the link weight with the resources mentioned on the site.
This indicates whether the search engine should re-index the page. The Static value means a request to index once and not return, and Dynamic, respectively, to periodically reindex the page
This tag tells search engines how often to index Switzerland Email List your site. If you want Google to view the page once a week, specify content=”7 days”. Previously, this tag was useful, but now webmasters claim that search engines themselves choose the reindexing period and rarely consider this tag.
Here the author of the site can leave his inconspicuous signature. The content attribute usually contains a link to the designer’s website, his name or company name. If an inexperienced webmaster tries to steal a site, it can be detected by mindlessly copied meta name.
The Title and Description meta tags
Are designed to succinctly formulate the topic of the page for search engines.
Search engines don’t necessarily use meta tags to compose snippets. They can compile it directly from the content of the site if they find the meta tags irrelevant. But it is desirable to prescribe them anyway, because systems can take them into account.
- Keywords are not taken into account by Google, but Yandex can.
- Meta tags must be unique within the site, consistent with the semantics and theme of the page.
- If you not only work on SEO, but also give advertising, then you will need a tool that determines its effectiveness. This is end-to-end analytics and call tracking if clients call you more often. It is even more convenient if these tools are combined into one – as is the case with Ringostat .
- End-to-end analytics Ringostat automatically pulls up data on campaign costs from advertising accounts. And compares them with the profit from CRM, calculates ROI and the cost of the target call. You can also manually upload campaign costs if you wish. For example, to evaluate the return on investment in SEO, banner advertising, etc.
