The sales funnel is not only the path that a customer takes to make a purchase. It is also a marketing model that focuses on the user. Knowing what stages a customer goes through, you can more effectively push him to purchase. In this article, we will explain how to increase profits using a sales funnel and what to consider when building it.
Reading time 18 minutes You can jump directly to the section of interest: A sales funnel is the path that a user takes from the first contact with a brand to making a purchase. Often, the sale does not end there. If the client is very satisfied, he may even become an ardent fan of the brand and attract other buyers. Interestingly, this term was coined over 100 years ago, but it still has not lost its relevance.
Sales funnel – what is it?
It is no coincidence that such a path is called a funnel. Indeed, at its upper stage there are many users at first – for example, all site visitors. In the next stages, they become less and less. For example, an online application form will only be completed by a subset of visitors. Even fewer people will reach the stage of requesting an invoice, etc. Only those who make a purchase reach the very bottom. Increase the effectiveness of advertising with Ringo stat and control how managers receive calls
It is important to remember that a sales funnel is a blueprint of how a person ideally progresses towards a purchase. Everything in life Romania Email List can be different. For example, a person can “fall out” of the funnel, and then immediately return to one of the lower stages. Or learn about a brand from a friend’s rave reviews and immediately place an order, bypassing the upper stages.
The same company can have several funnels at once. For example, one for new clients, one for existing clients, one for partners, and so on.
Get more leads and boost your sales
If we talk about the sales funnel as a marketing model, then it involves studying the buyer’s journey. And developing different offers and activities for each stage of the funnel. For example:
contextual advertising for those who do not yet know about the brand, but have some kind of need; an informative and convenient site for those who are already interested and have moved from advertising; remarketing , to “catch up” with visitors who visited the site but did not make a purchase; mailing list for those who want to receive news about promotions; calling customers who said they would make a purchase later, but are still thinking; a discount for those who have added the product to the cart, but have not yet paid, etc.; warm-up mailing for buyers who have not ordered anything from you for a long time, etc.
In short, a marketer studies how a user usually moves towards a purchase. And he decides what to offer him at each “tier” of the funnel in order to close the deal as soon as possible. Or persuade a person to re-purchase.
