Campaign groups help you organize your account structure. , for example, for different target audiences, marketing purposes or programs. So, campaigns and announcements dedicated to the. New Year’s promotion will not be lost among similar ones, but already for promotions for new customers.
On LinkedIn, you can use the default campaign group or create a new one by clicking “Create Campaign Group”. But note that one group cannot contain more than 1000 campaigns.
Having decided on the groups, you can start creating campaigns. To do this, go to the Campaigns tab and click on the “Create Campaign” button:
In the new window that opens, you need to confirm the selected campaign group again and then click “Next”
The second stage of setting up advertising New Zealand Email List campaigns begins with choosing a goal. They correspond to the three levels of the marketing funnel: brand awareness, consideration, and conversions. There are seven marketing objectives available on LinkedIn:
brand awareness , “brand awareness” – advertising based on the number of impressions helps to tell more people about a product, service or company;
website visits , “increasing the number of site visits” – advertising campaigns will be displayed to people who are most likely to click on the ad, and at the same time allow them to interact with.
the target audience
- engagement , “engagement” – campaigns allow you to increase the number of actions with the company’s content: likes, comments, subscription to the page, etc.;
- video views , “video views” – advertising campaigns aimed at watching a video also help to better interact with the target audience;
- lead generation , “lead generation” – when choosing this goal, customers will go to the lead generation form, which is automatically filled with data from their LinkedIn profiles;
- website conversions , “web conversions” – campaigns attract leads to the company’s website and motivate them to perform targeted actions;
- job applicants , “applications for a vacancy” – ads are shown to people who are most likely to click on a job ad.