FAQ section on product pages, tips or life hacks have a positive effect on conversion.
The user receives all the necessary information right there on the site. And he does not leave it to, for example, google an unfamiliar term. And the longer the user interacts with the site, the higher the likelihood of a conversion action.
For example, Rollerskatenation.com was able to increase conversions by 69% by simply posting hacks on how to size videos on their page. The screenshot below shows the original version of the site, where there is no advice on choosing videos:
And below is an already optimized page
With a life hack on the selection of children’s videos, which helped increase the conversion:
The life hack when buying children’s roller skates seems obvious, but judging by the increase in conversion, it worked: “Children grow by leaps and bounds, and most often it is better for a child to buy roller skates one size larger. You no longer Venezuela Email List need to buy a new pair after six months. A lot of skaters, myself included, wore warm wool socks, or even two pairs of roller skate socks, right up to the point where the size of the foot was finalized.
Testing is a comparison of user reactions to “before” / “before” on the pages of the site. Have you added a new widget or changed the color of the site’s badge? Now we need to test how this innovation will affect user behavior.
In simple terms
For example, during A/B testing on the Simcity game site, they removed a large informational image that greeted visitors immediately upon opening the site. This alone increased conversions by up to 43%. Downloads of the game from the site accounted for 50% of all SimCity 5 sales in the first two weeks after launch.
In the screenshot we see the main page of the site before A / B testing. The hero banner calls for pre-ordering the game with a discount on the next purchase and is marked in red:
This banner has since been removed. And the lack of a large image in this example was key to increasing conversions.