5 Tips to Invest Your Marketing Budget Well

Not all companies have millionaire budgets that allow them to be in all digital and offline channels and media. But they do have the necessary information and tools at their fingertips to analyze and identify how they can achieve the maximum return on investment with a specific budget. In the last decade in the agency, while serving all kinds of clients, I realized that most companies have practically the same problems: Lack of planning, as surprising as it may seem, even large corporations suffer from it. Lack of knowledge and training in modern marketing and sales techniques. I could say that everything is summed up in those two problems and from there all the others, related to marketing and sales, are derived.

Calculate the Clv or Customer Lifetime Value

The customer lifetime value or customer lifetime value is one of. The metrics that is least used in companies and for this reason. Common mistakes are made in marketing budgets and sales projections. Budgets are regularly planned and approved based on the economic. Flow of a certain period but not on what is intended to be achieved. In the next or the Turkey phone number value that is actually being created by generating a new client. Therefore, the first step so that investment decisions make. Sense for your strategy and therefore for the results you. Will obtain, you must know how much money a new client will generate for. Your company, not only in their first purchase but all the time. They spend. Said customer remains a customer.

Use Smart Goals

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As strange as it may seem, even large companies have problems setting their goals and most of the time goals are set that are both irrational and unattainable for the company’s human and technological resources. From its acronym in English arise the characteristics that they must have: Specific to English Specific. What do you want to achieve? Saying “sell more” is not enough. How CG Leads much more? Two chairs, two tables, and three computers, which represent an increase of 3% per month over the same period last year.Measurable. The three chairs can be measured, the 3% can also be counted, the “sell more” cannot.

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