Companies today have more marketing channels at their disposal than ever before in history, which represents great opportunities, but also great challenges. How can companies articulate their different marketing channels to build a comprehensive strategy? How do you know which are the most effective channels for your business goals? How to determine which channels and strategies have the greatest impact on conversion? In response to these questions, Attribution Marketing arises. If you do not know what this concept refers to, we will explain it to you below and we will present you with some important keys to implementing it in your company.
What is Attribution Marketing and What is Its Importance?
Keys to implementing attribution marketing in your company. Taking into account that the modern consumer uses different. Channels during the purchase process, this has forced companies. To Mexico telephone number be much more precise when it comes to measuring. The results of each channel they use as part of their strategy. For example, a person may initiate a purchase process through. An online search or from an ad they saw on their favorite. Social network, but the final transaction may end. Several days later at the company’s point of sale or from its own website. In the middle of this process, the user has interacted with various. Channels of the company and the challenge is to be able. To determine the impact of each channel on the final conversion.
The Starting Point: Customer Journey Map
The success of an attribution model begins by understanding the Customer Journey Map or Map of the Experience of our client, that is, what is the step-by-step process that our potential client follows to solve their problem or satisfy their need: What tools do you use to research the CG Leads products and services you buy? In which social networks do you interact? Who do you talk to before making the purchase decision? What devices do you use? What means of payment do you use? What factors influence your decision? etc. When we have built the detailed path that the customer follows during.