We all know how annoying it can be to get calls from companies trying to sell us products we don’t need. In fact, most of the time at the insistence of companies, we end up very upset about wasting time and do not buy anything. Do you want to know what is the correct way to reach a client? Today we will talk about Inbound Marketing. To begin with, it is important to mention that it is a methodology that attracts customers through useful, relevant and quality content through blogs, search engines and social networks. You should know that the materials you make should guide users through the stages of the purchase journey. In other words, at first, you have to describe the possible problem that a person faces.
1. To Write Content It is Necessary to Know the Person to Whom We Will Write
Starting to write an article without being clear about who our potential customers are makes no sense since there is no way to know what content can help them if we do not know who they are and what they are looking for. For this, the most useful tool that we can use is the buyer persona. This is a semi-fictional representation of our ideal customer that we can create by ceo mailing list interviewing our current buyers, those who have purchased our products in the past, and those who work for the company. As well as good research. It is about identifying trends among the responses and building profiles that include: Name, age, sex, marital status, company in which they work, professional position, interests, shopping habits, where are they informed, objectives, problems and needs.
2. Every Inbound Marketing Strategy Needs to Be Accompanied by Seo
SEO or Search Engine Optimization refers to the process of improving the visibility of a web page in the organic results of different search engines. If we do not integrate it into our materials, it will be difficult for them to reach our potential clients and, therefore, we will not achieve good CG Leads results. Some of the best practices you can do to achieve success in this area are: Identify what terms and what phrases users use to search for the topics you will write about, these will become the keywords that you must include in your articles. To achieve this, you can help yourself with the Keyword Planner.