It is clear that online sales of products and services have. A promising future ahead. However, success or failure still largely. Depends on a good ecommerce marketing strategy for small businesses. Can small online stores compete with the giants in their sector? Although many people would answer yes to this question. The truth is that there are several techniques designed. To increase the attractiveness and reach of online businesses. Attracting and retaining customers without investing a fortune. So automating email marketing campaigns, opening a companion. Store on facebook and instagram, or implementing live chat are. Some of the best marketing practices for small businesses. Regardless of their industry.
1. Automate Email Marketing
Task automation saves small businesses time and resources, but it also helps improve email marketing effectiveness. This increases the speed of sending messages at the right time and with relevant information for the consumer. In this way, the sending of emails is more efficient and company email database continuous. Creating segmented lists (such as shopping cart abandoners or corporate blog subscribers) helps improve the effectiveness of automated marketing. For example, at the end of each month, email campaigns based on the wish list could be carried out. It is one of the most recommended e-commerce marketing practices for small businesses.
2. Bet on Sales Through Social Networks
such as Facebook, Instagram or WhatsApp cannot be missing from the eCommerce marketing strategy for small businesses, since thousands of opportunities would be lost.Why these platforms? They are the social networks with the most users worldwide, in addition to the fact that both Facebook and Instagram have enabled store or catalog options aimed at small businesses that do not yet have eCommerce. These options do not yet enable online CG Leads payments, but don’t worry. There are options such as interbank transfers, cell phone transfers or payment links to solve this detail. The presence of a brand in these channels will increase the number of direct sales and will also allow users to share the products and thus expand their reach. It should be noted that the prestige and memory of the brand will also be reinforced by the use of social networks.